The free app to enjoy the city of Milan
and be the protagonist thanks to the most modern technologies
of Augmented Reality, Geo-fencing and Geolocation.




Scarica l'APP in Versione iOS
Scarica l'APP in Versione Android


Guided tours, daily excursions, digital experiences

OpenCITY Milan

The key that opens all city gates.
You can discover the most amazing corners of Milan
and its secrets.

You are the the protagonist with the OpenCITY App!

You can enjoy your travel experience according to your pace and preferences,
thanks to walking tours and multi-thematic adventures.
Thanks to the innovative technologies of the augmented reality,
the geo-fencing and the geolocation, you will live a unique experience!

The proposals of OpenCITY

Over 20 proposals to make your tour, really unforgettable.

OpenCity products

Trailers &

Start your next travel experience

and watch the trailers of the exclusive Adventures

that will help you to discover the city of Milan in a unique way.

Change the way you tour a city.

Start from Milan and live it as the protagonist.


The key opening the city gates.

€ 89,00

It is the key that opens the gates of Milan and allows you to discover its most suggestive corners and deepest secrets.

OpenCITY Card includes the entrance to 4 among 11 of the most important attractions in Milan, eased by the chance to move thanks to the Hop-on Hop-off bus service, in addition to several discounts and deals and a complete access to all Adventures and Walking Tours of the OpenCITY APP.  This tool changes your way of touring a city: you are the protagonist as you can choose among different areas of interest (art, culture, history, food, fashion, passion, sport, fantasy, noir) according to your preferences, tastes and pace.


  • 1 Two days ticket for Hop-on Hop-off bus (validity ends at midnight on the following date after first use)
  • Museum and attractions: Casa Milan, Duomo (Pass A), La Triennale di Milano, Museo Bagatti Valsecchi, Museo Leonardo 3, Science and Technology Museum, Museo Teatro alla Scala, Museo Vigna di Leonardo, Pinacoteca Ambrosiana, Pinacoteca di Brera* (*reservation required), Bistrot Milano. OpenCity Card  allows access to a maximum number of 4 attractions among those available, within 2 days of validity.
  • Discounts in several shops, restaurants and attractions, among which: Acquatica, Aerogravity, Banzai Paintball, Canetta, City Guided Tour, De Mattia, Fidenza Village Express, Frigerio Viaggi, Leonardo’s Last Supper, Il Kiosko, Mascherpa, Motta Milano 1928, Ravioleria Sarpi, Segway Tour, The Stage Cafè e Dining.
  • Access to OpenCITY App’s contents to enjoy the most innovative and exclusive experiences in the city of Milan choosing between Walking Tours and Adventures. The access is usable by 1 device and it will always be available without time limits.

Price: Adult € 89,00

By paying an additional  € 20,00 you can receive the Vodafone mobile card – a five-star guest.



An absolutely innovative way to experience a great Adventure throughout unexpected and amazing places and routes in the city. Just like in a movie, you’ll be the protagonist of some “challenges with Enigmas”, tracking the mysteries and secrets to reveal, virtually accompanied by the Guardians and the Phoenix, the creator of an ancient and mysterious Order. You can choose the challenge that fascinates you the most, the closest to your passions: Art, Culture, History, Mystery, Food, Fashion, Sports, Fantasy, Love. Every time it will be an experience to remember and talk about. Above all, you’ll enjoy and discover the city as you’ve never done before.

The Code can be used by 1 single device, with no expiring time.



To tour the city according to your passions and interests, with the recommendations, tips, and descriptions of some important experts, like Vittorio Sgarbi, art critic, Enrico Derflingher, executive chef, Fulvio Bugani, photographer and Leica ambassador in Italy, and Maria Canella, professor of history of costumes. Choose the tour you like among Art, Culture, History, Food, Fashion, Photography, Nature. You’ll enjoy a very surprising Milan and you’ll be the protagonist of a unique experience thanks to a very unconventional way to tour and experience the city.

The Code can be used by 1 single device, with no expiring time.


After buying online, the kit containing the card and the admission vouchers to museums must be picked up – after showing the purchase receipt – at:

FRIGERIO VIAGGI – Via De Amicis 57, Milano.


Augmented Reality

The technology that captures
moments of a city which is constantly moving.
New observation points
to enjoy the city in a customized way

Mappa percorsi

Walking Tours

Experts give you suggestions, tell you some interesting curiosities and illustrate the history of Milan.

Walking Tours

Through the App you can download multi-thematic itineraries to tour the city of Milan according to your passions and interests. You will be guided by the voice of experts who describe places, tell curiosities and give suggestions. Choose your favorite Walking Tour among several themes: Art, History, Culture, Food, Fashion, Photography and Nature. You will be the protagonist of a unique experience. Through an unconventional way of visiting and enjoying the city, you will discover a very surprising Milan.



Solve intriguing enigmas and mysteries
and then complete the exploration of Milan.
Choose your favourite thematic itinerary and start the adventure.

Adventures, among mysteries and enigmas

A great Adventure lived through suggestive unexpected itineraries and places in Milan. Like a movie, you will be the protagonist of a series of challenges to solve enigmas and unveil mysteries and secrets, virtually lead by the Guardians of the Phoenix, the creator of an ancient Order.

Choose your favourite challenges according to your passions and interests: Art, Culture, History, Mystery, Cooking, Fashion, Sport, Fantasy and Love. It will be a unique experience to remember and tell everybody!

Go to link: The Enigma Of Leonardo's Testament
Go to link: Milan Pitch Black
Go to link: On The Hunt For The Milanese Cuisine
Go to link: Love Beyond the Boundaries of Time
Go to link: The Legend Of The Statue Hunter
Go to link: In Pursuit of the Team That Won The Treble
Go to link: In The Devil's Footsteps